Find Your Kicks
A sneaker resale brand that later took a deal on Shark Tank India. I ran the visual side of their Instagram: drop announcements, price posts, campaigns and the website and email banners that went with them.
likes and a busy comment thread of people trading sizes. The idea was simple: make the shoe’s nickname literal. A panda holding the Panda Dunk reads in half a second, and the price cut does the rest.
Drop and price posts
Website and email banners
The whole feed
Single posts show taste. The feed shows I could keep it up, week after week.
The piece that got me the job
Made on my own before the interview: a Dunk dissolving into white pigeons. Particle work, masking and a lot of patience in Photoshop.
VFX & colour
Trained in animation and VFX, then spent most of my time in Nuke and Photoshop. Drag the sliders to compare.
Roto and matchmove
Breakdown. Original plate → tracked number-plate replacement → alpha → matte overlay → clean RGB cut-out.
Grading: flat plate to golden hour
Interview grade: skin tones and mood
Interview look. Pushed the room toward a soft pink glow while keeping skin tones natural, checked against the colour chart.
Composite: the alien on the bench
Sahlud campaign. Head and hands replaced, matched to the light on set.
Wedding invites that move
Custom animated invitations for Punjabi weddings: illustrated portraits of the couple, a Gurdwara scene for the Anand Karaj, Jaggo and Mehndi cards, then venue and timings. Families send these on WhatsApp in place of a printed card. Tap to play with sound.
Brand & identity
Sahlud · streetwear
Logo and campaign imagery for a Ludhiana streetwear label. Faces hidden or swapped so the clothes stay the focus.
Cookie Bakers
Logo and launch post for a home bakery. The brand never launched, but the mark is one of my favourites: a bitten cookie that forms the C and B.
Local clients
Admissions post for a coaching institute: phone number, offer and teacher, all readable on a phone screen.
Web3 & community PR
Before brands, I handled PR for play-to-earn crypto projects: community announcements, AMAs, airdrops and the occasional crisis. These communities lived on Telegram and X, so the design had to work at thumbnail size.
X-Metaverse Telegram stickers
Animated stickers. Hand-drawn frames, looped for Telegram.
The first design I ever sold: a party poster for a farm night on Pakhowal Road. Everything here grew from that.
Experience
- 01Professional certificate, Animation & VFXPhotoshop, Premiere Pro, After Effects, Nuke, PFTrack, Fusion, DaVinci Resolve, Maya, 3ds Max, Blender.
- 02PR manager, crypto and play-to-earn projectsStarSharks, X-Metaverse, Zoo Force and others. Announcements, AMAs, airdrops, Telegram stickers, crisis notices.
- 03Designer, Cranial Printers, LudhianaPrint design for local businesses: posters, flex, cards, packaging.
- 04Lead social media designer, Find Your Kicks IndiaInstagram feed, campaigns, website and email banners for the Shark Tank India sneaker brand.
- 05Head of social media, VolaverseRan the X account for a VR-enabled metaverse and 3D showcase platform for architects.
- 06Manager, yoga teacher-training school, GoaRan the school and its marketing: Instagram, WhatsApp and offline.
- 07Co-founder, digital marketing agencyNow building a studio for content, ads, brand and print with designer Shelby.
- Photoshop
- Premiere Pro
- After Effects
- DaVinci Resolve
- Nuke
- PFTrack
- Fusion
- Maya
- 3ds Max
- Blender
- Midjourney
- Sora
- Higgsfield
- Seedance
- Seedream
- ChatGPT
- Claude
Some images here began as AI generations (I have used Midjourney since its early days) and were then composited, retouched and typeset by hand. Most of this work was made before AI tools existed.